420 is the busiest and most profitable day for dispensaries. April 20, 2023 was the largest cannabis sales day in legal history, rolling in $178.2 million in sales, an increase of 14.3% from April 20, 2022. This year, 420 is expected to be even more successful with the coveted holiday falling on a Saturday. Maximize your 420 revenue by downloading our free 420 dispensary sales guide.