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WeCann’s Expert Playbook: How to Thrive in the Ever-Changing Cannabis Industry

Episode Description


On this episode of the Kaya Cast Podcast, we sit down with Meilad Rafiei from WeCann, a seasoned cannabis industry expert with roots as a dispensary owner in California since 2014. Meilad shares his unique journey navigating the early days of legal cannabis amid competing with illicit operators, his strategic approach to buying and selling dispensaries, and insights on market timing to maximize business value. We dive deep into what buyers should look for, how to assess operational opportunities, and the importance of clean licensing and financials when preparing to sell. Meilad also unpacks the complexities of cannabis business transactions—including regulatory hurdles, deal pitfalls, and the critical role of experienced brokers and lawyers.

Whether you’re exploring buying, selling, or scaling your dispensary, this episode offers invaluable lessons for thriving in today’s evolving cannabis market. Plus, discover how WeCann’s full-service consulting supports operators nationwide with licensing, compliance, and brokerage services. Tune in and learn how to make smarter moves in the cannabis business landscape!

Find out more about WeCann at:

https://www.wecannca.com/

https://www.linkedin.com/in/meilad/

https://www.linkedin.com/company/wecann/

00:00 Celebrating Budtenders: KayaPush Spotlight

00:43 Introduction to Kaya Cast Podcast

00:54 Journey into the Cannabis Industry

03:12 Challenges and Successes in Early Operations

04:05 Navigating the Legal Landscape

05:12 Strategic Business Decisions

07:24 Market Trends and Valuation Insights

08:09 Opportunities in the California Market

11:27 Buying and Selling Cannabis Businesses

19:15 Project Management and Operational Skills

20:59 Ensuring Good Standing for Your Business

21:26 Getting Your Finances in Order

22:01 Working with the Right Professionals

23:09 Dealing with Ownership Restrictions

24:28 The Importance of Exclusivity with Brokers

27:17 Evaluating Your Business for Sale

30:04 Challenges in Cannabis Business Transactions

32:47 Why Deals Fall Through

40:05 Final Thoughts and Resources

#kayacast #cannabis #tips #dispensaries #business #podcast

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