Tommy Truong: [00:00:00] I am a, I tell people all the time, I'm a microdose, daytime high type of person. I like to smoke to work and focus. I.
To clean and to work out. Those are the three reasons. That's my relationship with cannabis. Now, I'm not a recreational smoker anymore, was before. I'm more of a daytime person than a nighttime person.
I'm gonna try after this I'm gonna try try this and give it a go and I'll let you know how I feel. Yeah, it's I'm definitely, you've got me with A-T-H-C-V.
Max Vansluys: Yeah it's, I'd say right now, Tommy it's gotta be one of the most attractive cannabinoids for most consumers to wanna try.
Intro: Welcome to the Kaya Cast, the podcast for cannabis businesses looking to launch, grow, and scale their operations.
Tommy Truong: Max, thank you so much for joining me today.
Max Vansluys: Absolutely. Thanks.
Tommy Truong: Can you talk a little bit more about the [00:01:00] cannabinoids because it's newer. A lot of people understand THC, they don't understand the full spectrum.
Max Vansluys: Totally Tommy. So that's also something that's really special about our just normal classic products. Our sativa, hydrogen indica. Because we're using rosin, they're always gonna have trace amounts of minor cannabinoids and. To answer your question what cannabinoids are. So we've got now C, b, D, it's probably the most widely known cannabinoid from the marijuana plant, which is really great for just relaxation, calming, anti-anxiety, muscle pain, inflammation.
Then you've got this new cannabinoid CBG that's starting to explode. It's really. Found to be known for gut health. Really good for helping relieve tension, relaxation. And then the, I'd say the most popular one right now that everyone seems to want is CBN. And it's because there happens to be a ton of people out there that have struggle with sleep.
CBN is the cannabinoid that has been widely known and used in most sleep edibles because of the [00:02:00] amount of relaxation that it provides to most customers, and basically gets you to that point where you can fall asleep fairly quick. You also have CHCV. This one is starting to really become more sought after because it gives most consumers a bit of a hyper-focused effect.
And we're also starting to see and hear people use it for appetite suppression. So a lot of people like to have that in their edibles because. Let's be honest, most people when they have edibles, get the munchies. And so THCV can actually help prevent that. And then now there's aÂ
Tommy Truong: make you high too? It's the same thing as THC.
Max Vansluys: It's a less psychoactive, it's less psychoactive. So it's not necessarily gonna get you to that, the high that most people know that comes from THC.
So that's what a lot of people like it. It doesn't have that like little loopy goofy effect. And now there's Yeah. THCV. Yeah. A lot of people I use [00:03:00] it when I golf.
I use it when I need to work out. I use it when I'm just doing stuff around the house.Â
Tommy Truong: Do. Do you guys have gummies that are just THCV?
Max Vansluys: So not just THCV. Tommy, we're actually about to have our new focus gummy. It's a one to one five milligrams of each cannabinoid, T-H-C-T-H-C-V. And CB. CCBC is also a newer cannabinoid that we are finding to be just as effective as THC to help drive and get those cannabinoids into your endocannabinoid system.
One of the things that. A lot of customers were frustrated with not on the classic cannabis side, but more on the there were a lot of customers that were diving into CBD only. They didn't really want THC, so they were going to a lot of these CBD shops that you see just in your regular shopping complexes.
And they were buying high dose CBD tinctures, gummies, but had very little, if not no THC in them. And they're finding that. They weren't feeling the effects and [00:04:00] they were confused and they gave up on CVD, which is not something they should do. CVD definitely has effects, but the problem is that you typically need a decent amount of THC or we're finding CVC.
To be present in that formulation because what needs to happen is that CBD needs to bond to a certain molecular structure in order for your liver to actually process it correctly. And if that structure's not there for it to bond to, then it's just gonna pass through your system just like anything else.
And you probably won't feel the effects. So again, C, B, c, we are finding to be almost as effective as THC to help drive those minor cannabinoids into your endocannabinoid system for your body to truly process them the way that we want them to be.
Tommy Truong: So many be, there's so much benefits.
Max Vansluys: Oh, Tommy, it's we're just scratching the surface. Without having the medical. [00:05:00] Backing to go and do research on a lot of these minor cannabinoids. Most of this is through just individual research of people that are trying it. Unfortunately there are a lot of patients out there that actually need these kind of bene, they need these cannabinoids for the medical benefit.
And because a lot of them are trying and using them, we're able to get feedback from a lot of these. Customers, patients, and not just us, but through other co other companies that are sharing this feedback, we're able to use, use that to create the formulations that we are currently.
Tommy Truong: So rosin, rosin seems to me that it's a superior product. You get the full spectrum. It doesn't destroy the c cannabinoids. It also sounds a lot more expensive to produce. I.
Max Vansluys: Yeah, Tommy. Typically with distillate you can use trim, you can use old material, you can even use material. That was actually. Not deemed to be smokeable because of X, Y, and z. I won't get into that, but you can use [00:06:00] that material to make this distillate versus fresh, frozen I'm sorry, versus rosin.
You need, typically, if it's an inhalable rosin, it has to come from fresh, frozen. Fresh frozen typically is when you're just gonna take the plant in its live form. You're gonna cut it right at the stock and you're gonna put it right into a freezer. It's still technically a live product. You're then gonna go through the typical rosin creation process.
And because of that, you're actually only gonna typically see, anywhere between, if you're lucky, three and half to four and half percent yield from the physical plant. So because of that, it does drive the price up of that concentrate with distillate. There's plenty of times and through different processes, people are seeing upwards of, 10 to 15% returns on some of their material, which is another reason why distillate is still so popular within markets and why Roslyn is still struggling to be popular because of that cost difference.
Now that being said there are a lot of people [00:07:00] now I. And let me backtrack a little bit before I go down that path, Tommy. Sorry. You have to grow cannabis differently for rosin than you do for bag appeal flour. And by that typically the cycle for rosin is a little bit longer for the plant, and that's another reason why certain grows don't want to dedicate rooms to.
Just rosin because they want to have that cycle a little bit faster. And if you're obviously chopping and cropping, a little bit faster, you can maybe get an extra cycle in a year. It's more revenue. I totally get it. But now what we're seeing, Tommy, is because Rosin is starting to become more and more popular, you're seeing grows, dedicating rooms.
To just fresh frozen production, meaning they're gonna allow those plants to go the entirety of the life cycle that they need to in order to get all of the trichomes in order to get your best material, in order to get your best washes. So yeah, Roslin [00:08:00] is still the more expensive concentrate for many reasons, but it is definitely still the purest and cleanest concentrate that you should probably consume.
Tommy Truong: So if I.
Max Vansluys: the.
Tommy Truong: If I was a retailer and I what is the economics of Rosin do is there a higher margin?
Max Vansluys: Yeah. Technically because you're gonna have a higher price point product, you're gonna make more money off of that sale, right? Typically, you're seeing distillate products anywhere from six to $10 wholesale. So the average retailer is gonna make, through Keystone.
Double, so not double, but they're buying it for six. They're gonna sell for 12 to 13, so they're making six to $7 off of that product. Versus Rosin, a lot of times they're getting, rosins being sold now in most states, anywhere from 50 to $70 a gram. So typically they're probably getting that for, if it's 50, they're probably getting it for anywhere from 20 to 25.
So per transaction, they're seen almost, triple the amount of value that they're getting off [00:09:00] of distillate products. However, if we're being honest, because Rosin is more expensive, they aren't selling as much of it at the rate that they are selling distillate products, however, we are starting to see those numbers slide and shift.
Rosin is actually starting to in uptick and start to really cause a shift in certain markets of what's being purchased and consumed. More like in the state, like Colorado and California, I would say the Solventless market is exploding and you're seeing a lot more customers starting to. Steer away from distillate products and start to pay attention to what's going into their body, their lungs, their actual ingestion system.
Do they want something that's made with ethanol and butane or they want something that's made with water and ice? And so you are starting to see that shift now within the industry?
Tommy Truong: I feel as though if I was retail, I would look at also the age demographics.
People in the early twenties, probably distillate where you're in college, you [00:10:00] wanna
Max Vansluys: No. You'd be surprised actually, Tommy, it's this the opposite, the twenties and the thirties, those are the ones that are heavily supporting Roly right now. Now it's the older demographic. They don't quite understand the cost difference, right? There's some that don't understand the cost difference, some that don't care about the cost difference.
So the older demographic, I would say the 40 to sixties. They're starting to become more intrigued by Rolin because of its clean aspect, right? Once they realize and figure out how distill it is made and the process and the material that's used to make it, they're starting to maybe question if that's the product they want to use or if they want to use the clean product.
But right now, Tommy, definitely you're seeing a huge increase in brazen. Purchasing from the twenties to 30 range demographic. I'd say the 40 to 60 is widely a distillate using demographic. Also, Tommy, the another reason behind that is most rosin products you're gonna really chase, [00:11:00] you're gonna taste those terpenes, you're gonna taste the true plant form.
Whereas as you and I both know, with a lot of distillate products, specifically, what we know right now are one of the hottest products are, carts and disposables. 'cause people want to be able to smoke on the go. They wanna be discreet, they don't wanna smell like cannabis, and because of that, they don't want to ta, they don't want to taste the cannabis.
That's another reason why distillate is still, I would say top in terms of, consumption, especially in inhalable. Because you have a lot of people that just don't want to taste the actual cannabis. They want to taste that blueberry flavoring or the strawberry flavoring that these distillate companies are using.
It's just no bueno.
Tommy Truong: Yeah, it's trash.
Max Vansluys: I'll let you say that, Tommy. I it is definitely something that I hope more people find ways to educate themselves and understand the difference. Understand that actually there's many SNS out there that have those, that strawberry, that orange, that lemon [00:12:00] flavoring that they are paying more, they're paying for in distillate through some awful flavoring or, terpene that's being botanical derived terpene that's being used where they can actually get those true terpenes, those true flavors from rosin products.
Tommy Truong: Yeah I completely agree, and I just don't like the un it's called natural flavor, but there's nothing natural about it, and it's littered in all of our food, which is not healthy. So if I was a retailer, rasin sounds to me that it's higher a OV if you can sell it. There's a little bit more of an education though.
Max Vansluys: Yeah, so Tommy, what we're doing actually right now as a company, because there is more education, you need to hit not only the bud tenders with that education, but you also need to educate the consumer. It's actually, I would say, equally as important. Now, obviously, the bud tenders, they're gonna be the ones that are gonna be hyping up your product and educating the consumer when they're at the register, right at the PO or at the point of sale.
[00:13:00] Versus when you have customers just waiting in the lobby. It's a fantastic time to have that quick little 32nd, 45 second pitch to explain to them the difference in the different concentrates. So we actually heavily invest in both. So we're constantly having our CSAs, which are customer success associates.
Are going out doing popups at stores across the three states that we're in Missouri, Ohio, and Colorado. And what they're doing is they're getting in front of those customers, they're getting in front of them to educate them and to explain the difference in the concentrates and the different, products that are on shelves Now.
We also do a lot of different types of educations for bud tenders. Sometimes we're doing lunch and learns, sometimes we are. Going in before the store opens like an hour before, to have really authentic time with those budtenders and do anything we can to educate them or answer any questions that they have.
We also do or host sometimes happy hours where we have the bud tenders come out and we are able to continue that [00:14:00] education in a more, controlled manner where we can have authentic conversation without being interrupted by transactions and customers.
Tommy Truong: What. What does education look like if I was a retailer and maybe I'm not operating in, in the three states that you're live in and I wanna sell Rods in. You're looking for a partner. What type of partner should I look for? And can you just talk a little bit about the education process that attenders should go through?
To fully understand the differences between rosin and distillate and the different can cannabinoids.
Max Vansluys: Yeah, so Tommy, there's no true path forward for education for Rosin, there's a lot of different ways we use PLA platforms like seed talent, learn brands, where we're able to use those platforms to educate budtenders directly creating the decks that we are able to create in-house.
Now, oftentimes I [00:15:00] actually will. Tell a lot of budtenders if they want education on rosin and the process of how it's made, there's so much that they can find on the internet. One of the indus, one of the industry leaders out there low temp industries, they are absolutely, I. Killing the game right now.
And they produce, I would say, some of the best content in terms of not only how to produce and make rosin for people who are trying to do it at home, or people who are trying to do it at commercial scale. They also are always putting out amazing content in terms of to best use Rosin. What rosin is better, what is worse and why they do.
A fantastic job at that. We are working and developing more content for ourselves as well to be able to promote and how to educate and be able to direct bud tenders and customers to these videos so that we can just have them
Tommy Truong: Can you gimme that that company again,
Max Vansluys: Yeah. Glow Temp industries, [00:16:00] we actually use their equipment in all of our facilities because they make some of the best solventless extraction
Tommy Truong: globe. GLOB.
Max Vansluys: sorry. Low in terms of low and then temp
Tommy Truong: Okay. Low temp low temp industries. Yeah. Oh, that makes sense. That's how Zen is produced. If I was a I think the, for me, when I look at RA and I look at the benefits of Rozen, the benefits of rozen is one, it's the way that's extracted. It's it, you don't kill the plant. And then two, the reason why.
We do it this way as the cannabinoids and there are cannabinoids that you've mentioned that I've never heard before or I, maybe I've heard it, but it went one ear and the other. And if I was a, I am big, so you know, you talk about C-B-D-C-B-G-C-B-C-C-B-N-A-T-H-C-V for me as a consumer where I am in my life.
THCV is the thing for me. [00:17:00] And after this call, I am hitting up my local dispensary and I'm gonna find a distillate with, sorry, not a distillate arising with THCV because I that's I want to take something that can gimme hyper focus, that I can translate to work.
Max Vansluys: Yeah it's one of those minor cannabinoids, Tommy, that we are working on the education deck as we speak. Because typically, if we're being honest, most people, when they think of a cannabis product, it's not gonna make them focus, right? It's gonna do quite the opposite. So THCV, that's why it's such a unique cannabinoid, and typically why you want, if you see a product that's really high in THC and THCV.
I would probably avoid that. You actually wanna find a product that's low in THC, higher in THCB. Now our one to one. Is an equal amount, but they're small amounts and we did that on purpose. We wanted to ensure that we are [00:18:00] giving a product that's gonna be more focused on the miners than it is on the actual THC.
Again, that THC and the CBC that we used is just gonna help encourage and drive that THCV into your endocannabinoid system so that it gets exactly where it should be because. Yeah, Tommy I've definitely found using this product on the weekends and anytime that I'm trying to be very pro productive or again with my golf game it's been, I've noticed a massive improvement when I'm out on the course, when I have a gummy with our one-to-one, to one formula in it, versus when I'm just out there doing my normal thing.
Tommy Truong: Interesting. That's fascinating. And that's the, there is a huge market out there for people that. What do you call that? I forgot I was talking to somebody and she coined it perfectly. You have the market of people that consume cannabis normally to as a just to relax and enjoy the plant.
Then you have a [00:19:00] market of people that consume cannabis to treat an ailment. So that's you've mentionedÂ
Max Vansluys: I believe we call that the. I believe we call that the canna curious market, Tommy, or at least that's what we call it right now. And we call it canna curious because most of the people that are searching for these minor cannabinoid skews, they know what THC is, they know what it's gonna provide, and they're able to now start to dive into and look into what these other minor cannabinoids are gonna do for them.
I've heard countless positive feedback about our sleep product. One of the. Really cool things we did with that product. So that product is a another one-to-one to one. THC, C, BD and CBN. So when we created an sorry. When we created that product, we really focused on making sure that CBN was the first thing that your body would feel because we wanted it to be [00:20:00] CBN is what's gonna obviously make you tired.
So we actually nano emulsified the CVN, and what that means is we chop down the molecule to a minute size to where it actually goes into the blood-brain barrier first, which means your body's going to naturally start to process the CVN, which makes your body tired. Now what comes behind it is the CBD and the THC.
Because they're larger molecules, it takes the body a little bit longer to break them down. So that's what actually helps keep you asleep throughout the night. Since the CBN is the first thing to onset, it's actually gonna be the first cannabinoid to offset, meaning you won't wake up with this really tired, groggy hangover feeling from CBN. what a lot of cust, what a lot of companies are doing is that they're ing all three cannabinoids, and by doing so, it's great. It's fast acting, but you don't know which cannabinoid your body's gonna process first. And so there's still a very high [00:21:00] chance that CBM could be maybe the last thing that your body processes, which means you will wake up with that groggy CBN hangover.
We wanted to ensure. That would not happen. So we nano emulsified just the once one cannabinoid and it's been tremendous for us so far.
Tommy Truong: I see
Max Vansluys: AndÂ
Tommy Truong: are we at, you are, you're in the industry and you're in the game. Are we at really the forefront of understanding the cannabinoids, understanding the interactions between cannabinoids and the best way to. To put these into, a form factor that we can ingest.
Max Vansluys: Oh, absolutely. Tommy. Like I said, we're just scratching the surface right now. We we don't even have the medical institutions that are doing, all the research on X, Y, and Z, you name it. They can't even touch cannabis right now because of all the funding that comes from pharma, whatever you wanna [00:22:00] call it.
Again, just scratching the surface, there's gonna be so much that's gonna. And be discovered over the next 10 years in terms of formulations, how much of a certain cannabinoid should you put in and mix with another? Right now we're all out there basically doing our best to formulate the best formulations, and I think that's what we're doing right now, dialed in.
When we create a product, we create it with intention. There's a purpose and a reason behind it. We're not just taking a bunch of numbers and throwing it into a product. We're taking it and we actually have a pretty heavy r and d process that we use to make sure that we're creating something with purpose and with intention.
Tommy Truong: I I was thinking about this other day in terms of just the market itself and how big this industry could be and where this industry should go, and I was looking down a list of all my friends, right? Not that many, but going down a list of 20 [00:23:00] people. And of these 20 people, only two actually smoke cannabis recreationally.
18 people out of in my list do not smoke cannabis recreationally, but would do want all of the health benefits of these cannabinoids. They just don't understand the cannabinoids, a normal person. Two, they feel as though that if they take these cannabinoids, there's a high that comes with it. That makes them unproductive, right?
Not, there's not a lot of, I don't hang out with a lot of gamers there's probably a different sub-sectors of the industry and I always think to myself, if I was a retailer or a brand, but you guys sell into retailers, what, how can I position the brand, the branding of where I'm at, and based on the demographics and to truly, really maximize, the amount of people that you can reach, because the biggest issue that we see [00:24:00] right now, particularly in mature industries or mature markets, is there's everybody's marketing to the same people. So you're marketing to a sub-sector of people or Right. That smoke cannabis recreationally.
The market that there's just a bigger market.
I don't know what that number is, but I know it's bigger and I know that there's not a lot of people tapping into this market. It's just harder.
Max Vansluys: I think that goes into just, it is harder. It is harder. But again, Tommy, I think that also goes into, you make a great point about most cannabis companies just marketing to the same audience. That's actually something that we are currently as we speak, diving into and creating a full on marketing campaign that makes sure that we're speaking to not just one demographic, but to multiple demographics.
And we're coming up with strategies and how we're gonna. Be able to achieve doing so because we're seeing more and more people above the age of 60 [00:25:00] go into dispensaries and start to shop. And Tommy, they're all looking for these minor cannabinoid skews. Believe it or not. They, again, like I said, they know what THC is.
They want to know what all of these other letters mean and they're all so curious as to how they're gonna feel after they take these products. So that is definitely something that we're doing as a brand right now to actively. Find ways to attract that demographic, because let's be honest, they have the spending power too, right?
A lot of the 20 and 30 year olds, we all know where we were when we were 20 and, sometimes 30 still struggling, but a lot of the a
Tommy Truong: that's exactly what I thought was, a 21-year-old when I was 21. My relationship with the plant was completely different than today in my late thirties. If I am extremely interested in taking I guess a gummy a rising gummy that has T-H-C-V-C-B-C and CBG. Does that [00:26:00] exist?
Max Vansluys: So I don't believe that exact formulation is out yet. Now that being said I don't know every market, so there could be some that have that, but to my knowledge, no, it doesn't yet. But it, there's a few things, Tommy. I would say one of the main things is. Unfortunately gonna be cost. THCV and CBC are some of the more very expensive cannabinoids to use in formulations right now.
And it's just because of the there's not a lot of people producing it. Once that changes, that will drive costs down. And I think that will encourage more companies to use more of those minor cannabinoids and more of their SKUs. And then, I would say the other reason is just. Formulation determination and trying to figure out how much of each of those cannabinoids do we want to put into the product before one is canceling out the other, are they working together or [00:27:00] against each other? Is it in harmony or not? And so that's again what we need, why we really need these medical. Depart, not departments, but these medical companies to actually put the research in and help us as cannabis companies to be able to help figure out what these formulations should be.
Tommy Truong: It's, I'm talking from just anecdotal experience. I, my body does not it does not take THC well, when I'm ingesting it in the gummy,
Max Vansluys: Okay.
Tommy Truong: I. You know the reasons why you're in the industry, but for my body particularly, it takes a very long time for for the effects to kick in. And when it does kick in, I am just, it's just way too much.
It's not enjoyable. It's not
Max Vansluys: can I ask Tommy? Even? Even with Zen. Even with rosin Gummy.
Tommy Truong: Haven't tried rosin
Max Vansluys: Okay.Â
Tommy Truong: And before when you're younger I'm talking about from a long time ago, you make a brownie, you make a cookie, [00:28:00] and away you go. And that just really destroyed my my experience ingesting.
So I'm microdosing before with sprays and that's great,
But I feel like there is a subsector of the, of. The market that has had that experience when they were younger, in their early twenties of, say you make a bad batch of brownies, or whatever the case may be. And now when you look at a gummy, you're like, I don't want that.
Max Vansluys: Yeah, I I referenced the brownie markets, a lot of the East Coast and southern states where everyone loves to bake. And I think a lot of people had really bad experiences with homemade edibles, which scared them, to your exact point, Tommy, of trying now regulated edibles that are made within facilities that they have to be tested and make sure that the homogenization is correct.
What should make you feel a little bit better about the gummies that are being sold today? Tommy, is that all of them have to be tested to ensure that there is actually only 10 milligrams of THC in that gummy versus. Your [00:29:00] buddy telling you, Hey, there's a, there's only two grams in that brownie, so you should be good.
If you wanna eat half, you're gonna only have one gram. No one knew that so a lot of people would eat half, maybe only had half a gram, then they eat the other half and actually had a gram and a half, and they're wondering why the high was so different from one side of the brownie to the next. So for everyone that's listening.
Right now regulated edibles are all tested, so don't be scared If it says 10 milligrams, it, there will be 10 milligrams of THC in that product. So I just wanna say you should feel a little more comfortable with the regulated products that are on shelves right now. But I totally understand 'cause I've had that experience before in the past.
Tommy Truong: Yeah. No, I'm just, for me it's the uphill battle that, thatÂ
Max Vansluys: oh, absolutely.
Tommy Truong: have to fight. I. I do think anybody listening there is a huge market. It's just not really tapped into. And a part of that is the products aren't there. The research isn't there. The products are new.
You guys are coming out. I love the work that you guys do. You guys are pushing this [00:30:00] industry forward, that sub the industry of not the, we have an existing cannabis industry. It's been around forever, but there's a sub industry that's. Coming up right now, and that's the health industry in cannabis. And I wanna see that health industry thrive.
Max Vansluys: Yeah, Tommy, we actually say this mul, we say it all the time. We want to be the number one health and wellness brand that has cannabis tied to it. One of the big things, and that's why we're going down this minor cannabinoid innovation line, because again, Tommy, soon enough we'll have a five to one CVD to THC, so you're gonna 50 milligrams of C, 10 milligram of THC.
We're also gonna have our two to one, which is A-C-B-G-T-H-C combo, 20 milligrams of CBG to 10 milligrams of THC. And then we'll have both of our one-to-one to one products, one being more for focus, one being more for sleep, and all of those products will be available within by the end of this summer.
And all markets that [00:31:00] we're in.
Tommy Truong: So when you take. I'm gonna try after this I'm gonna try try this and give it a go and I'll let you know how I feel. Yeah, it's I'm definitely, you've got me with A-T-H-C-V.
Max Vansluys: Yeah it's, I'd say right now, Tommy it's gotta be one of the most attractive cannabinoids for most consumers to wanna try. Because it's gonna give 'em the opposite effects of what they believe should come from cannabis. So they're all very intrigued by it, including myself. I love that product.
Tommy Truong: I am a, I tell people all the time, I'm a microdose, daytime high type of person. I like to smoke to work and focus. I.
To clean and to work out. Those are the three reasons. That's my relationship with cannabis. Now, I'm not a recreational smoker anymore, was before. I'm more of a daytime person than a nighttime person.
And the THCV for me just fits into my profile perfectly. And the reason why I [00:32:00] think this industry is so much bigger than it is today, the potential of it is, I know a lot of means.Â
Max Vansluys: Yeah. Oh yeah.
Tommy Truong: if I took a gummy that didn't make me high, but gave me superpowers and gave me the ability to focus into a project or whatever it is that I'm thinking about, or whatever it is that I'm working on, every single person that I know in my life is probably gonna take that product.
Max Vansluys: Yeah. One of the big things behind that product and our sleep product, Tommy, is we're trying to get people away from the pharmaceuticals that they have to take to get those same effects. And if we can do that because. Those pharmaceuticals are so hard on the body right over long periods of time, they do so much damage to our liver, to multiple organs in our system.
Whereas cannabis as we know now and have found through, some scientific studies is actually extremely beneficial in so many ways to our body. So yeah, [00:33:00] I would say getting THCV in there is definitely gonna be an added bonus for you. I can't wait to hear your reaction to the product.
Tommy Truong: Yeah. Guys if you're listening, there is a market out there, you should mark. Market to entrepreneurs. Entrepreneurs or I guess professionals, high performing professionals, people that just wanna win. And to your point, golf, there's just so many different avenues that you can go into.
And I'm really excited for where the industry is going.
Max Vansluys: I too, Tommy, I'm and I hope more rosin companies go down the path of using more minor cannabinoids because it's really, right now you're only seeing it with dis distillate edibles. We're one of very few ROS and gummy producers that are actually really diving into the minor cannabinoid space, but that's something that we plan on owning hopefully very soon with roslin included.
Tommy Truong: That's, I've never, sometimes when I look at a company's name, I [00:34:00] always think to myself, okay, what? Why? And I understand now, dialed in gummies.
Max Vansluys: That's right. That's right. It's what we do. But yeah, Tommy, we're we're extremely excited. Last thing I'll say is, right now you can find dialed in gummies in most. Most dispensaries in Colorado. We're in about a hundred of the 143 doors in Ohio, and we're getting ready to get to that a hundred door count in Missouri very soon.
But we just launched in Missouri four weeks ago. So anyone that's listening to Missouri, you can find dialed in gummies now at your local dispensary. Anyone in Ohio, you can find 'em there as well. And we will be expanding into many more markets before the end of this year. So keep an eye on it for us on your local shelf.
Tommy Truong: That was beautiful. So before I let you go what is your favorite product right now that you're taking and why?
Max Vansluys: Yeah. Favorite product that I'm taking right now, just because the one to one isn't available on all shelves. So our two to one CBG product is definitely my number one product that I take most days. It's [00:35:00] my. Midday product. I'll usually take that around three or 4:00 PM and what I love about that product is I take it typically before dinner and it just really helps me with digestion and everything that I'm eating later on that night.
And then obviously the sleep product was my number one before we released our CBG product. I definitely have issues with sleep. Waking up in the middle of the night is pretty typical for me, and when I wake up, brain starts going and I sometimes can't turn it off. With our sleep product, I actually find myself not waking up in the middle of the night and are able to actually sleep throughout the entirety of the night and get my full, six to six and a half hours of sleep, which un uninterrupted feels like eight, that product has been tremendous for me.
Tommy Truong: So when you say two to one for the CBG is two C, BG to one THC.
Max Vansluys: Yeah, so it's 20 milligrams of CBG to 10 milligrams of THC. So it's a typical dose of our classics. Our [00:36:00] classics Tommy have 10 milligrams of THC, so we double down on the CBG for that product to ensure that you feel the CPG effects over the THC effects.
Tommy Truong: That's the thing with me. If I took a 10 milligram THC gummy and just had TC in it, I wouldn't be able to sleep.
Max Vansluys: you'll be too active. Your mind will probably be racing, huh?
Tommy Truong: Yeah, so the cannabinoids that you put in it it counteracts the THC.
Max Vansluys: It can counteract or it can enhance, or it can provide a different type of effect that just THC would give your body, right? And that's again, Tommy. Most people out there that have ingested edibles over the last 10 to 15 years have probably only had distillate based edibles, and they're only getting.
A straight dose of THC, which, that's what they're looking for, but they're, that high can be sometimes a little intense for some people. So to pair it with those minor [00:37:00] cannabinoids can, as we said, enhance or benefit the user or customer patient to not feel that extremely overwhelming rush of THC hitting their system.
Tommy Truong: and you take this midday so you are productive, you're not high,
Max Vansluys: Yeah. No. Again it's around four o'clock, right? So my day is starting to typically wind down. Most of the meetings are done and I'm. Finishing out my day with emails, closing out projects, but I'm able to still absolutely stay focused. Now that being said, Tommy 10 milligrams of THC might be too much for some people.
So I'd recommend if you cut our gummies in half because of the homogenization, you are gonna get half of that dose. So it would be a five milligram dose of THC and a 10 milligram dose of CBG. And to be honest with you, Tommy, most of the time. That's what I'm doing, just because I don't want that 10 milligrams of THC at that point of the day.
So I'm just taking about half and then I'll eat another half like right before [00:38:00] dinner.
Tommy Truong: Beautiful be Max. Thank you so much for coming on today. I learned a lot and you've changed my mind on Gummy.
Max Vansluys: I love it. I love it. I can't wait for you to try Tommy, and I really look forward to hearing your feedback on it.
Tommy Truong: Before I let you go, how can our listeners find you?
Max Vansluys: Oh you can find me on Instagram dialed in max. I'm also on LinkedIn and I look forward to hearing any feedback that anyone from this podcast hears and tries our product. Please reach out
Tommy Truong: So if you are in Missouri, Colorado, and
Max Vansluys: Ohio.
Tommy Truong: Ohio, find Dialed In Gummies.
Max Vansluys: Absolutely.
Tommy Truong: Thanks again, max.
Thank you so much for joining me today. Before I let you go, let's talk about the Bud Tender Spotlight winner.
At KayaPush, we are celebrating budtenders who keep our cannabis culture thriving through our Budtender spotlight. This week's winner, we are highlighting Charlee from Rocky Mountain Cannabis, nominated by Jay. [00:39:00] Charlee, a customer champion who knows every guest by name is always kind and her product knowledge is unmatched. Her one of a kind, personality and dedication to customer experience makes her an absolute joy to be around. Congratulations, Charlee. If you have an exceptional team member you wanna highlight, please check out our Budtender spotlight on KayaPush. We. Announce winners every week. Winners receive a $50 gift card as well as a personalized certificate highlighting their achievement.
Outro: Thanks for listening to the Kaya Cast Podcast. We hope you enjoyed the show. Don't forget to subscribe to our podcast in your favorite podcast app, or visit our website of episode.
