Unwrap Sales Success: 7 Dispensary Holiday Promotion Ideas

Emily Kho
October 30, 2023

Ah, the holidays! A time of twinkling lights, warm cocoa by the fireplace, and the ever-enthusiastic shoppers on the lookout for the perfect deal. As the chilly winds herald the arrival of Black Friday and Boxing Day, the retail world buzzes with a unique kind of energy. 

Shoppers, with lists in hands and excitement in their eyes, are ready to dive into the ocean of discounts and offers. And hey, why should retail stores have all the fun? Dispensaries too can ride the jolly sleigh of holiday sales with sparkling promotions. 

According to a little nugget of data from KayaPush, in December 2022, dispensaries witnessed a sales carnival, especially on the 22nd and 23rd, making them the 2nd and 3rd highest revenue days of the year!

Now, let’s unwrap some merry dispensary promotions that can help you jingle all the way to the bank this holiday season!

1. Offer Discounts on Popular Products

Everyone loves a good discount, especially on their favorite goodies. Slash prices on popular or high-margin items like flowers, edibles, or concentrates, and watch your dispensary buzz with happy shoppers. 

To add a dash of urgency to the festive shopping spree, add a little time crunch on these deals. You can offer a festive flash sale, 12 Days of Deals leading up to Christmas, or discounts during slower time periods each day. 

Your customers will appreciate the savings and the chance to stock up on their favorite products, making this a win-win situation for all. Remember, a happy customer today is a returning customer tomorrow!

Two people are looking at a product that is on sale for the holidays.

2. Bundle Holiday Deals

Holiday-themed bundles like a “Holiday Survival Kit” can be the Santa’s sack of goodies that customers didn’t know they needed. Bundling up a variety of products at a sweet price not only gives them value but also a chance to explore. 

By creatively grouping products together, you invite customers to discover new favorites while enjoying a discount. This festive gesture can also simplify gift-giving for your customers, making their holiday shopping a breeze.

3. Early Bird Specials

The early bird gets the worm, or in this case, an awesome discount! Entice the early shoppers on Black Friday with some special deals. It's like giving them a little reward for shaking off the cozy blankets on a chilly morning. 

This promotion not only drives traffic during the early hours but also creates a sense of exclusivity and reward for those who seize the opportunity. It's a fun and engaging way to kickstart the shopping frenzy.

Dispensary customers are lined up to get the early bird holiday discount.

4. Loyalty Rewards and VIP Specials

Let your regulars know they’re cherished! Offer them some shiny deals or double loyalty points during the holiday season. It’s a warm way to say “Thank you” and make them feel all fuzzy and special. 

Enhancing your loyalty program with extra rewards during this time can significantly boost customer retention and encourage repeat business. Plus, it’s a heartfelt way to celebrate the holidays together with your loyal patrons.

5. Holiday Gift with Purchase

Who doesn’t love surprises? Toss in a little gift like a branded tote bag or a cute holiday-themed accessory on purchases over a certain amount. It’s like a cherry on top of the holiday shopping cake! 

These small tokens of appreciation can go a long way in building a positive brand image. Plus, it’s a delightful way to spread holiday cheer and ensure your customers leave with a smile.

A woman is holding two wrapped holiday gifts as part of a dispensary promotion.

6. Festive Social Media Contests

Let’s get the party started online with some social media contests and giveaways. It’s a fun way to engage customers, spread the holiday cheer, and strut your brand across the digital stage. 

Hosting interactive and exciting contests can significantly increase your online visibility, creating a buzz that transcends to offline foot traffic. It's also a modern way to foster a community spirit and keep the holiday conversations going.

7. Online Ordering Discounts

If your dispensary has a digital storefront, sprinkle some discount magic there too! Offer exclusive online discounts or free delivery for a jolly good shopping experience right from the comfort of home. 

This gesture caters to the convenience of your customers, especially those who prefer online shopping. Plus, in the spirit of giving, offering free delivery is a warm way to thank customers for choosing your dispensary.

Wrapping Up the Holiday Cheer

As the holiday tunes start playing and the shopping lists start growing, it’s time to deck the halls of your dispensary with fabulous promotions. Black Friday and other holiday deals are not just about boosting sales, they’re about spreading joy, creating memorable shopping experiences, and celebrating the holiday spirit with your community. 

And while you’re at it, don’t forget to keep the spirits bright and shiny within your team too. Optimizing holiday scheduling and boosting employee productivity are your loyal elves that ensure smooth sailing during the bustling holiday season.

So, pull up your holiday socks, roll up those sleeves, and dive into creating some unforgettable Black Friday dispensary deals and holiday promotions. And remember, it’s the season to be jolly, generous, and creative with your dispensary promotions!

Uncover more holiday sparkle for your dispensary by booking your KayaPush demo today!

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