Running a dispensary is no easy feat - with 37% of dispensary owners disclosing that they are not profitable, understanding how to increase growth in sustainable ways is non-negotiable.
Many owners turn to their bottom line to try and resolve their profitability problems - however, the critical key to growth lies not in the numbers - but in the people.
“Highly skilled budtenders are the true catalysts paving the way for dispensary growth.”
Although they are employed staff, budtenders represent the face of the dispensary - that's why many owners are prioritizing budtender training as a way to stay ahead of their game.
While hiring a qualified budtender to run your dispensary is vital to growing your business, it is just one of the processes to ensure your budtender has all the skills needed to work effectively.
Proper training is a catalyst that can directly impact on sales, legal compliance, and employee retention.
Let's dig in and uncover the top ways training can increase dispensary growth and how to make it happen.
The foremost goal of every business is to make profits, which is made possible through increased sales. It is the same for a cannabis dispensary.
To increase sales, product knowledge and customer retention is vital, just as getting new customers.
When customers come into your dispensary, they want to be met by a highly trained and professional budtender who has customer relationship skills and sufficient knowledge to answer their questions.
Remember that your customers are different from one another. Customer A could be taking cannabis for medical purposes, and customer B for recreational purposes who possibly wants to explore new options. In contrast, customer C has no experience taking cannabis and needs a guide to walk them through their cannabis consumption.
Great training means your budtenders can successfully attend to, suggest products, and build relationships with all types of customers.
Try some of these tips below:
With a budtender who is well-trained and educated about the products and accessories in the dispensary, they will be able to make proper recommendations to consumers at all levels and ensure they are all satisfied. When customers are satisfied with both the products and experience, there is a direct impact on sales.
If you want to grow your dispensary- opening multiple locations might be the way to go. But how do you rally your staff around this goal?
Highly trained budtenders are valuable assets to your business because you can have them work in any of your dispensaries while maintaining your business' image by providing the best service to your customer base.
In order to accomplish this, consider creating dispensary SOPs and a budtender training manual. With tools like this, your budtenders will have the ability to plug and play in any location - using the same tools and processes they already know.
As a budtender, it is critical to be able to master dispensary software to increase productivity and decrease the risk of fiscal errors.
Having a well-trained team that uses this software will complement your efforts and help make growing your dispensary a smooth process.
One way to ensure your budtenders are operating at optimal levels is to have laid down Standard Operating Procedures, or SOPs.
A typical SOP contains a set of guides and rules that explains how a budtender carries out specific duties within the company.
Dispensary standard operating procedures are essential for maintaining consistency in the operations of your employees across your dispensaries and in increasing operational efficiency.
They will also provide your customers with a more consistent and predictable experience - scientifically proven to increase retention rates and loyalty.
High turnover is not suitable for your business. In fact, it costs employers up to 40% of the employee's salary to try and find a great replacement.
Recent studies have proven that employee retention is closely related to improved sales. In other words - budtenders who are good at their jobs are more likely stay because performing well at something is fulfilling. That is why budtender training in so key.
Having to battle compliance issues will affect your business growth. Apart from the ultimate verdict of closing down the dispensary forever, you could lose customers and suffer loss, along with paying attorneys. Coming back from all these challenges can take a while; some dispensaries close down permanently in particular cases; so it is essential to ensure staff members are adequately educated on the dos and don'ts of a complaint cannabis dispensary.
A substantial aspect of compliance is product traceability. The movement of every cannabis product should be accounted for in sales reports when submitted to the regulatory body. To put this in place, ensure that your budtenders receive training on track and trace systems.
Measuring data insights and KPIs is essential for any business to scale. Without examining data analytics regularly, it's impossible to evaluate the success of an organization and recognize issues that slow business growth.
If, for example, you are considering improving profits and sales, offer training that can help your budtenders sell high-margin products in the dispensary. This can be done by using data analytics tools. You might also provide a healthy competitive environment - encouraging contests or awards for the highest sales people - this will help you, and your team succeed.
The essence of investing in budtender training is improving sales and profits for the dispensary. But the best part is that great salesmanship leads to customer loyalty.
With a trained budtender who positively represents your dispensary, you can be assured that your business will witness exponential growth in sales. Trained budtenders have excellent skills in attending to customers, upselling and cross-selling products. This results in a customer base that trusts your brand and helps to build your company's reputation.
A streamlined budtender training system is the ideal way to train your team. Let's take a look at some tools that you can use to make training your budtenders a success:
A training manual is usually a printed copy of all the rules and guidelines of operations in a dispensary containing the company's code of conduct and important compliance guidelines that employees must adhere to. Budtenders can always reference this manual as a refresher and to ensure that they maintain professionalism.
Sharing video tutorials is a cost-effective way of training. Software vendors and cannabis brands often provide tutorials on how to use their products in video format, and these are accessible to dispensary owners.
Going mobile with training your budtenders is one of the most effective methods any dispensary owner can utilize. Mobile training applications are versatile and accessible to budtenders during and off work hours so they can complete training and assessments at their convenience. Many online learning apps also cover training modules that ensure budtenders are well rounded and prepared to carry out their duties optimally.
As the name suggests, an apprenticeship program creates a platform for recruits to learn by observing experienced employees.
Expanding a business in sales takes a lot of effort, but we can confidently say that training your budtenders is one of the best investments any dispensary owner can make.
Want to learn more about how to train your budtenders? Check out our free budtender management learning hub!
“KayaPush has it all in one platform where you can kind of build what you need. Especially as a start-up, that’s important to us to be cost-friendly. You have the best price for what you’re offering. ”
-Marry Ann from Riverside Wellness-